Outlining Trends, Changes, and the Future of Vacation Rentals

12/1/2025

At the 2025 Phocuswright Conference, experts Sharad Sundaresan, founder and CEO of Homescreen, and Eric Goldreyer, CEO of Savvy, discussed evolving trends in vacation rentals, highlighting how technology and consumer preferences are reshaping the industry. Travelers increasingly prioritize personalized experiences, flexible bookings, and unique local stays over traditional accommodations. Hosts are leveraging data analytics, dynamic pricing, and digital marketing to optimize occupancy and revenue. Sustainability, health, and safety considerations remain key drivers of guest decisions. Platforms are also integrating AI tools to match travelers with properties that suit their preferences while streamlining operations for hosts. These shifts indicate a more customer-centric, tech-driven future for the vacation rental market.

PhocusWire (11/26/25) Abby Crotty