Summer STR Demand Slips in Southern Europe

8/12/2025

Demand for short-term rentals in southern Europe’s summer season is showing signs of decline and extreme heat may be a key factor behind the shift, according to data from AirDNA. Countries such as Spain, Portugal, France, Italy, Malta, and Cyprus have seen a steady decline in the share of annual demand concentrated in the summer peak months, the data shows. The trend, seen across both beach towns and urban centers, suggests that travelers could be adjusting their habits to avoid heatwaves.

Skift (08/07/25) Darin Graham

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