Supplier Company of the Year: Key Data

2/14/2024

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with Supplier Company of the Year Key Data. 

Key Data’s platform is a game-changer for the short-term rental industry. It sources and analyzes the most accurate, real-time vacation rental data available, empowering property owners, professional managers, investors, and destination marketing organizations (DMOs) worldwide. But what sets Key Data apart is its unique approach. The company collaborates with property managers in over 500 international markets, directly extracting daily data from their reservations platforms. This data is then combined with information scraped from popular online travel agencies (OTAs) such as Airbnb, Vrbo, and Booking.com.

One of the standout features of Key Data’s platform is its ability to compare forward-looking data against more than 45 key performance indicators. This not only enables property managers to assess their own portfolio’s performance but also allows them to benchmark their performance against the broader market, gaining a competitive edge.

Key Data is more than just a tech company; it’s a passionate team deeply rooted in the vacation rental and travel industry. With over 350 years of combined vacation rental experience, they have demonstrated their commitment to providing invaluable insights. Having received $12.4 million in funding, their dedication to innovation is evident.

Over the last year, Key Data has been relentless in its pursuit of excellence. They’ve enhanced their ProData dashboard product and introduced DemandIQ™, a tool that captures real-time, forward-looking traveler demand data, a first in the lodging industry. While traditional booking data only reveals part of the demand story, DemandIQ provides a complete picture, showing what travelers are shopping for versus what is actually converting.

The success of DemandIQ is evident with over 350 active users and millions of unique travelers tracked. This innovative tool encourages the industry to view booking websites as search engines, enabling property managers to capture and analyze every query happening on their website. These insights can be used to refine marketing, revenue management, and owner communication strategies.

Key Data’s ProData solution has already made a significant impact, with property managers experiencing impressive results. Professionals using the platform have seen a +26 percent higher Average Daily Rate, a +20 percent increase in Adjusted Paid Occupancy, and a staggering +51 percent increase in Revenue Per Available Room (RevPAR). This is because Key Data’s platform provides the most accurate, real-time short-term rental data available.

Key Data’s commitment to excellence has not gone unnoticed. The company was also shortlisted for Best Ancillary Services Provider at the Shortyz 2023 Awards, a testament to its value in the short-term rental and travel industry.