The Midwest Is a Short-Term Rental Gold Mine

9/29/2026

AirDNA identified 17 Midwest and Southern short-term rental submarkets offering annual yields above 10%, relatively affordable home prices, 400 to 1,000 listings, and limited professional management. Rockford, Illinois, led the list with a 14% yield, an average home value of $300,442, and potential annual revenue of $40,024. Akron, Ohio, and Warner Robins, Georgia, followed with yields of 13% and 12%, respectively, while both had average home values below $325,000. AirDNA said revenue per available room continues growing in these markets despite rising listing counts. Demand is supported by proximity to military bases, natural attractions, and travelers seeking affordable, distinctive stays outside major cities. The report also noted that Midwest housing remains significantly cheaper than in coastal regions, although increasing buyer demand is putting pressure on affordability in some cities. Meanwhile, some municipalities are tightening short-term rental regulations.

Inman (09/21/26) Marian McPherson

Why It Matters: Strong returns in smaller Midwest and Southern markets could drive additional STR investment beyond traditional vacation destinations. As these markets grow, operators should also expect increased local attention to STR regulations, housing impacts, and licensing requirements.