The White Mountains Company That Turned Down Scale to Build Something Local

4/6/2026

In New Hampshire’s White Mountains, Abbey Moore built Indigo Properties with a local-first, hands-on approach to vacation rental management. Rather than scaling, she focused on trust, strong owner relationships, and high-quality guest experiences. Starting without investors, Moore grew the business through consistency, word-of-mouth, and attention to detail. While using AI and automation for efficiency, Indigo prioritizes human connection and personalized service. “AI is not there to replace hospitality,” Moore said. “Technology should support the work, not replace it.”

Grit Daily News (04/03/26) Spencer Hulse