US Tourism Trends Show Surge in Group Holidays

3/9/2026

U.S. domestic tourism is seeing a surge in group and multi-generational travel, particularly around spring break, as families and friends increasingly plan holidays together. According to a U.S. Family Travel Survey, 57% of parents are arranging multi-generational trips, and 42% plan trips with other families or friends. Vacation rentals have become central to this trend, offering larger spaces with communal areas that support social interaction and shared activities.

Travel and Tour World (03/05/2026)