Vrbo Launches New Promotions Suite to Boost Business Growth for Hosts

6/2/2025

Vrbo has launched a new promotions suite, empowering hosts to create tailored promotions that cater to a wide range of traveler segments. The new tools enhance visibility, reduce booking risk, and improve calendar occupancy, enabling flexibility for Vrbo hosts to meet real-time demand while maximizing revenue potential. “Promotions are a win-win, allowing our travelers to get better value while giving partners the ability to target the travelers they want,” says Tim Rosolio, vice president, vacation rental partnerships at parent Expedia Group. “Promotional capabilities are among the top requests we get from our partners and I’m excited to deliver on our commitment to providing the right tools they need to thrive in our marketplace.”

Business Wire (05/28/25)