Vrbo Plans Greater Traveler Targeting Through Marketing Tech

4/9/2025

Vrbo has developed a promotion suite to make more personalized offers to travelers. It now aims to improve the traveler experience through promotions such as mobile deals, member-only deals for OneKey members, and last-minute offers. The enhancements are enabled by the group’s new technology platform, according to Tim Rosolio, vice president of vacation rental partnerships for Expedia Group.

PhocusWire (04/04/25) Linda Fox