World Cup Demand Drives Sharp STR Rate Increases Across New York and New Jersey

6/15/2026

Short-term rental prices in New York and New Jersey increased sharply ahead of the FIFA World Cup as hosts seek to capitalize on increased demand around matches at MetLife Stadium. Some properties have raised nightly rates by several hundred percent, with a few exceeding 1,000% increases compared with normal pricing. Industry data shows demand across World Cup host cities is up 66%, while vacation rental supply has expanded rapidly. New York City’s strict STR rules, which limit rentals under 30 days, may be pushing visitors toward neighboring New Jersey. However, analysts caution that some hosts may be overestimating demand and risk leaving overpriced properties unbooked.

ShortTermRentalz (06/13/26) Priya Khaira