Expedia Group, Microsoft Team for Loyalty Initiative
Expedia Group and Microsoft announced that they will link their loyalty programs. Consumers booking accommodations on Bing Travel through Expedia Group brands will be able to earn both Microsoft Rewards and rewards offered by those brands, including One Key rewards in the United States and the United Kingdom. Alfonso Paredes, president of private label solutions at Expedia Group, said, “Our unique partnership underscores the importance of travel within loyalty programs and its ability to amplify value, variety, and member retention.”
PhocusWire (10/29/24) Morgan Hines
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