Short-Term Rentals: A Category at a Crossroads
Short-term rental usage among U.S. leisure travelers has plateaued at around one quarter of the market since 2020, according to a recent report from Phocuswright. That stability may appear promising, but it also masks a deeper issue: stagnation. “While rental guests express high satisfaction rates with recent stays—85% rated it a four or five on a scale where five represents total satisfaction, on par with their recent hotel stays—they are not loyal to the category exclusively,” said Madeline List, author of the report and manager of research and special projects for Phocuswright. Those under 35 are showing signs of skepticism, according to the report. They're less likely to see STRs as offering the best overall stay and they’re more sensitive to negative press.
PhocusWire (04/21/25)
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