Short-Term Rentals Segment: Living on an Arc of Its Own
Phocuswright's latest research report explores how U.S. short term rental operators are faring as the market inches toward its new normal. Small hosts (fewer than 10 properties, not professional managers) exhibit a range of financial goals and competitive aptitude, with noticeable differences between hosts who aim to turn a profit versus those with less ambitious financial goals, the report noted. Many players are stepping up their game and recognizing the breadth and intensity of their competition. But struggles still remain in delivering consistent experiences, sustainably growing management businesses and developing accommodation offerings that best meet guest demand and expectations.
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