VRMA Administrator
With its tech migration and OneKey launch accomplished, Expedia Group CEO Peter Kern said the company is now well positioned to drive even “faster and more profitable growth” in 2024. In a call with financial analysts to discuss the company’s third quarter results, Kern repeatedly expressed excitement about the opportunities that the cross-brand loyalty program and unified technology platform will create in terms of efficiency and driving growth for the company’s three primary brands – Expedia.com, Vrbo, and Hotels.com. Kern said he expects to see Vrbo’s share of bookings in the vacation rental sector to improve, in part due to the “core differentiation” that OneKey provides. “It allows all our members across Expedia to have the option to use OneKey cash on Vrbo … it’s a way to pull a lot more customers into Vrbo, it’s a way to make Vrbo decidedly better as a value proposition than its competition,” he said.
PhocusWire (11/02/23) Mitra Sorrells
