The Great App Explosion and the Consolidation of Technology
By Umair Hassan | 2/18/2025
The vacation rental industry is witnessing an explosion of new apps. In recent years, technology has played an increasingly critical role in streamlining operations, enhancing productivity, and maximizing returns. This led to the development of a vast number of apps designed to make property managers’ lives easier—and it’s big business.
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2024 Best Marketing Campaign Award: Sawgrass Marketing
2/17/2025
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the Best Marketing Campaign Award (Supplier): Sawgrass Marketing.
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How to Be a Lightning Rod and ‘Ground’ Guest Negativity
By Douglas Kennedy | 2/11/2025
As part of our pre-training preparations for vacation rental clients, I get to look at the various service recovery training that our clients have in place, and I find they nearly always focus on showing empathy and apologizing. The ability to empathize is a big component of emotional intelligence and is surely a good quality to look for in candidates for guest-facing jobs. No doubt, showing sincere empathy before offering an apology helps defuse tense guest encounters, whereas a lack of empathy and a scripted apology can ignite guests’ anger.
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Is Your Budget Built for the Future?
By Hal Conick | 2/4/2025
Mastering budgeting, leveraging data, and seeking expert advice have enabled vacation rental businesses to achieve sustained growth and long-term success in a rapidly expanding market.
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