VRMA Arrival

Preparing for Human Trafficking Training Requirements: Lessons from North Carolina

By VRMA Staff | 5/11/2026

As more states adopt human trafficking awareness training requirements for lodging operators, vacation rental managers may be wondering what compliance looks like in practice. After North Carolina implemented its requirements in 2025, Carolina Designs Realty built training into onboarding, updated internal policies, and created systems for tracking compliance.

Workforce Planning That Holds Up Year-Round

By VRMA Staff | 5/11/2026

Workforce planning should look the same, and a little different, for everyone in the vacation rental industry, says Sue Jones, founder and managing partner of HR4VR. To start, businesses should take stock of their unique roles, responsibilities, and seasonal and compliance needs before they can effectively determine the best way to fulfill them. That makes it easier to find the right mix of employees who will uphold company culture and rise to meet any challenges thrown at them.

Standards Are the Competitive Advantage Vacation Rental Managers Are Missing

By Ashley Ching | 5/4/2026

Hotels and airlines rely on established standards to signal reliability, but vacation rentals face a credibility gap rooted in inconsistent quality. Adopting tiered quality frameworks that span service staffing levels and essential comforts offers a clear path forward. By standardizing critical elements like linens and operations, property managers can deliver predictable experiences, strengthen trust, improve efficiency, and elevate the entire industry toward professional maturity.

Podcast

Marketing Is Not a Gamble: Rethinking How STR Operators Drive Demand

4/27/2026

In this episode of the VRMA Arrival podcast, Amber Knight, general manager at BookingsCloud, joins the show to unpack why marketing still feels intimidating for many short-term rental operators and why relying on pricing alone often falls short in today’s oversupplied markets.

Trash Jenga: What Small Tasks Reveal About Leadership

By Kathleen Fitzpatrick | 4/20/2026

An overflowing office trash can illustrates how leadership culture is shaped through small, but visible behaviors. When leaders and teams ignore obvious problems, apathy quietly becomes normalized, signaling deeper issues with standards, accountability, and connection to purpose. Ultimately, leaders have to look inward and ask whether their actions model the care, ownership, and integrity they expect from others.