Drone videography is here, it’s time we take advantage. Vacation rentals have come a long way from the classified ads and word-of-mouth marketing of years past. The rental industry — already worth a staggering $100 billion globally — will further soar to $170 billion by 2019, according to a recent report by Research and Markets.
As the industry continues to grow, it also continues to change. Drone videography allows property renters to take the next step and set themselves apart in an increasingly competitive market.
Building the Emotional Connection
Drone videos provide an emotional, enticing media marketing unobtainable with photography. A video pulls the customer into the property so much more than photography in the same way a movie trailer accomplishes so much more than just the movie poster.
Say you’re advertising for a beach house. You post pictures and people see that the house is nice, the beach is pretty and the sky is blue. It’s appealing, but it doesn’t draw you in. A video on the other hand doesn’t just let you see the property, it lets you experience it.
Now you can experience the interior of the house as the video moves smoothly from room to room. It feels like you’re walking through the house. Through aerial footage you experience not only the outside of the house, but the surrounding neighborhood and the beach nearby. You see people strolling on the beach. You see waves gently rolling in.
The footage, paired with the video’s music, allows more than just the property to become tangible, it allows the experience to come to life. With this more engaging platform, property renters can stand out, while giving potential renters a realistic and attractive look at their potential rental.
Share With a Brand New Audience
Drone videography is the future of the vacation rental industry. Not only does it engage potential customers in a way that no picture or description can, drone videos provide a major opportunity when it comes to being shared.. On Twitter, videos are six-times more likely to be retweeted than photos. YouTube has over 1.3 billion users. One-third of all online activity is spent watching videos.
Videos grab attention. As a vacation rental marketer, you’re constantly thinking about new channels to get your property out there. Marketing through drone video opens up a wide array of platforms on which to put your rental properties on the map. With online video channels such as YouTube or Airvuz, alongside social media, drone videos are an attractive way to advertise your vacation rentals in a dynamic manner. What would you rather do: watch a quick, fun video of a property or scroll through a collection of photos?
About the Author
Jake Belinky, born in Atlanta, GA, graduated from Washington University in St. Louis with a degree in Finance. His experience and interest in drone technology includes his co-founding of Airilo where he oversees the company's network of 200 operators as well managing the company's strategic partnerships.