Blurred Lines: How Hybrid Models Are Reshaping Vacation Rentals
By Bernhard Ballin | 4/1/2025
Five years on from COVID-19, many of the changes it forced upon the hospitality industry have become permanent. The pandemic demanded an unprecedented level of agility, pushing operators to adapt faster than ever before. If there was one key learning, it was that adaptability wasn’t just essential for short-term survival—it became the foundation of a long-term strategy.
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Podcast
2024 Community Impact Award: Seaside Vacation & Sales
3/17/2025
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the Community Impact Award: Seaside Vacation & Sales.
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The Golden Rules for Preparing and Handling a Crisis
By Jessica Gillingham | 3/11/2025
I’ve been asked several times recently about how vacation rental managers can best handle a crisis when it comes. I’m not sure if this interest is in response to the especially turbulent times we are all living through or if it’s in direct response to the various issues that we, as an industry, are facing. But what I do know is that in today’s rapidly evolving vacation rental industry, maintaining a robust crisis communications strategy is essential. You will be especially glad that you took the time to prepare one—if and when a crisis hits your company—because being prepared will help you protect your brand and reputation.
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