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    Airbnb CEO Brian Chesky Says Competitors Have the Travel Marketing Funnel All Wrong

    Airbnb Chair and CEO Brian Chesky thinks online travel competitors have that flight focus at the top of the marketing "funnel" all wrong, and that instead marketing should revolve around the destination. “A lot of people think that the way to be top of the funnel in travel is to sell flights because flights is the [ first ] purchase you make,” Chesky said during an interview at a Goldman Sachs technology conference earlier this week. “I actually think the top of funnel isn’t flights, it’s inspiring people where to travel to. That’s the first decision you make. Where should I travel?”

    Skift (09/14/22) Dennis Schaal

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