Reservation Reconfirmation Calls Present Opportunities to Build the Brand and Cross-Sell
By Douglas Kennedy | 1/14/2025
As online bookings increase, the number of reservation inquiry calls decreases over time. Yet when you spend time in the reservations office, the calls continue to ring. Why? Many of those who book online still call directly to reconfirm their booking, especially if they originally booked at a third-party online travel agency (OTA) website and have managed to track down your company’s phone number. Inbound reconfirmation calls happen a lot more when guests are celebrating special occasions or booking larger homes (and thus travel with large parties), and/or when guests travel long distances to get to their destination. However, they also happen surprisingly often everywhere.
Read More