Skip to Content
VRMA
Login
MENU
  • About Arrival
  • Business Strategy and Trends
  • Data and Revenue Management
  • Finance and Legal Operations
  • Guest Relations
  • Property Services
  • Marketing / Sales
  • Owner Relations
  • Human Resources
  • Technology
  • Advocacy
  • Industry news
  • Podcast
  • Sponsored Content
Login     Search
Podcast
Cautious Optimism: Key Data’s Read on the 2026 Vacation Rental Market
Cautious Optimism: Key Data’s Read on the 2026 Vacation Rental Market

11/24/2025

Melanie Brown, vice president of data insights at Key Data, joins the podcast to unpack Key Data’s Vacation Rental Industry Outlook 2026—a survey of nearly 250 US property managers that reveals what operators expect in the year ahead. According to Brown, sentiment has finally shifted toward “cautious optimism,” with most managers anticipating flat to modest gains in ADR, demand, and revenue per unit. But optimism isn’t replacing realism: staffing shortages, revenue pressures, and tightening regulations remain top concerns heading into 2026.

Read More

Hospitality vs. Service: What It Really Means in the Vacation Rental Industry
Hospitality vs. Service: What It Really Means in the Vacation Rental Industry

11/17/2025

Hospitality goes beyond clean linens and fast replies—it’s about creating meaningful, memorable guest experiences. In this feature, industry leaders share what sets true hospitality apart from standard service and how technology can help operators deliver it at scale.

Read More

Pets in Vacation Rentals: A Growing Opportunity for Operators
Pets in Vacation Rentals: A Growing Opportunity for Operators

By Victoria Cowart | 11/10/2025

Today, well over half of US households—between 66% and 75%—own a pet. That translates to more than 66%, or 86.9 million pet-owning households. Among those, we have more than 65.1 million households with one or more dogs and 46.5 million households with one or more cats.

Read More

When Crisis Hits, Double Down on Your Brand
When Crisis Hits, Double Down on Your Brand

By Madeleine Parkin | 11/3/2025

With markets trembling from tariffs, guests having second thoughts about traveling, and the high cost of, well, everything, it can be tempting to pause investment and wait out the storm. However, plugging in when others dial back can be just the differentiator your brand needs to thrive during challenging times.

Read More

Preparing for the Next Disaster
Preparing for the Next Disaster

By Shaun McCorry | 10/27/2025

What COVID-19 taught us about the adaptability of the short-term rental industry.

Read More

 
 
 
VRMA Homepage
VRMA Advocate
Vacation Rental Housekeeping
Professionals (VRHP)
VRMA

Vacation Rental
Management Association

2001 K Street NW, 3rd Floor North
Washington, DC 20006
PHONE 1.202.367.1179
vrma@vrma.org

VRMA
Privacy Policy | Website Terms of Use | © Vacation Rental Management Association. All Rights Reserved.
Login