VRMA Administrator
California-based short-term rental company RedAwning announced its acquisition of channel manager Lexicon Travel Technologies, without disclosing terms. "RedAwning brings true technology and automation to channel management that delivers value through higher conversion with essentially zero manual work," said Lexicon CEO Joel Inman. RedAwning operates approximately 15,000 managed and independent short-term rentals in North America, and provides channel management services as it lists them on websites like Vrbo, Booking.com, Expedia, Homes & Villas by Marriott International, and Google Travel. The company said most of Lexicon's customers have already communicated plans to use RedAwning for channel management. "The transitions will be seamless for all of our new clients, as RedAwning already supports all of the same PMS [Property Management System] platforms as Lexicon and all of the channels too, as well as many more for Lexicon clients to join," announced RedAwning CEO Tim Choate.
Skift.com (11/17/22) Dennis Schaal
