VRMA Arrival

The STR Industry Consolidated Everything Except the Part That Breaks

By Pierre-Camille Hamana | 10/5/2026

The next competitive advantage in the vacation rental tech space will come from bringing operations into that same environment, where cleaning, maintenance, staffing, payments, reservations, and guest communication all work from the same source of truth. The property management system is no longer just the place where bookings are managed; it needs to be the platform where the entire business runs.

From Zero to 500+ Homes: Five Growth Strategies That Actually Scale

By Sam Amir | 10/5/2026

LocalVR fuels homeowner growth with five distinct channels, and none of them are direct mail. Word of mouth from service providers, your own employees, and homeowners; Realtor partnerships; digital advertising; and an outbound sales team make up the bulk of their expansion.

Podcast

How Frias Properties Weathered a Difficult Ski Season

9/29/2026

In this episode of the VRMA Arrival podcast, Alexa Schlosser talks with Ben Wolff, general manager of Frias Properties, about how his team navigated one of the toughest ski seasons in recent memory without resorting to steep rate cuts.

The Financial Blind Spot in Short-Term Rental Management

By Vinicius da Luz Souza, CHAE | 9/21/2026

When we talk about professionalizing the short-term rental industry, the conversation tends to focus on guest experience, dynamic pricing, and channel management. These are legitimate priorities. But there is a structural problem that most operators are not yet addressing—one that affects every financial decision, every conversation with owners, and every attempt to benchmark performance: We do not have a shared language for money.