VRMA Administrator
A study published in MIS Quarterly indicates that premium hotels start posting fake laudatory reviews online when premium short-term rentals enter their market as competitors. Analysis of 2,188 hotels in Texas over eight years showed that whenever high-end Airbnb listings appeared within a one-kilometer distance, local high-end hotels and resorts would boost their fake positive reviews over time. Concurrent with this was a decline in fake negative reviews of competing hotels, whose overall average of five-star ratings on Tripadvisor would rise.
Skift.com (10/31/22) Rashaad Jorden
