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    Vacasa Turnaround Exec Cites the Need for a Vacation Rental Reset Post-COVID

    T.J. Clark, Vacasa’s new chief commercial officer, is charged with reversing unacceptably high rates of homeowners leaving the platform and increasing sales after the company laid off up to 300 sales and marketing staff and 1,000 field personnel in January. Clark, who previously headed the company’s business development and was co-founder of TurnKey, which Vacasa acquired in 202, assumed the position under new CEO Rob Greyber in February after Clark’s predecessor left the post following a four-month stint. In this interview, Clark discusses how he intends to address the company's challenges. He said Vacasa’s issues came in the broader industry context of homeowners feeling revenue pressures after a couple of banner years, coupled with high interest rates and concerns about inflation.

    Skift (03/20/23) Dennis Schaal 

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