VRMA Administrator
Data and insights platform Key Data found a major increase in the number of vacation rental reservations made in January 2023. As the data partner of the VRMA, Key Data compared U.S. and U.K. reservations made on Airbnb and Vrbo during the first three weeks of January to the same period in 2022. The research found that reservations made are up 27 percent in the United States and 19 percent in the United Kingdom. While there was a slight decline in both nations in the number of nights booked overall, the value of reservations made sharply increased. Melanie Brown, executive director of data insights at Key Data, said, “January reservations are an important measure of traveler confidence because it indicates that consumers are booking well in advance for spring and summer trips. This early data is very promising for what 2023 holds in store for the industry.”
Travel Pulse (01/31/23) Noreen Kompanik
