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    Vacation Rentals Sector Stays Fragmented: When Will It Consolidate?

    Consolidation is coming to short-term rentals, writes Skift columnist Srividya Kalyanaraman. The pandemic has exposed the potential for blending different types of hospitality services, as consumers shape the trend of “bleisure” (business and leisure) travel. “When people think of loyalty in travel, it’s really about trip type,” said Henrik Kjellberg, Group CEO at Awaze at the Future of Lodging Forum in London on March 29. “The fascinating thing about travel is that the same consumer can choose between a wide range of options.” Merilee Karr, CEO of UnderTheDoormat Group, noted that changing consumer preferences towards short-term rentals even for business trips will cause the blending and merging of different players in the accommodation industry. Citing examples of Accor acquiring luxury rental brand onefinestay and Marriott launching Homes and Villas in 2019, Karr noted that the industry will only see more of this interplay.

    Skift (03/30/23) Srividya Kalyanaraman

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