VRMA Arrival

The Financial Blind Spot in Short-Term Rental Management

By Vinicius da Luz Souza, CHAE | 9/21/2026

The short-term rental industry lacks standardized financial reporting, which makes it difficult for operators, owners, lenders, and investors to accurately compare performance or evaluate profitability. Adopting a structured, hotel-style departmental accounting framework that clearly separates revenue, operating costs, overhead, and owner distributions would improve transparency, help STR operators make better business decisions, and strengthen owner confidence.

Why We Built Adapt, and Why It Works Differently

By Jamie Lane | 9/14/2026

AirDNA's Adapt revenue management tool was built using AI-native logic that shows vacation rental operators how it works and why. That takes the guess work out of dynamic pricing strategies and decisions.

Travelers Will Pay More for Trust, Not Just Luxury, New Vrbo Research Finds

By VRMA Staff | 9/14/2026

Vrbo’s Built to Stay Report suggests today’s travelers are willing to spend more for vacation rentals that deliver consistent quality, transparent pricing and strong trust signals. Expedia Group’s Tim Rosolio explains what the findings mean for professional property managers.

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Summer STR Performance Review: Strong RevPAR Growth Masks Diverging Market Trends

By Key Data Dashboard | 9/7/2026

As the 2026 summer travel season draws to a close, the short-term rental industry has largely delivered on the expectations that emerged earlier this spring. When we reviewed summer pacing in May, we noted that operators were entering the season amid continued economic uncertainty, elevated borrowing costs, persistent geopolitical tensions, and increasingly cautious consumer spending. Rather than relying on a surge in travel demand, we anticipated that many destinations would lean on pricing power to drive revenue growth, with compressed booking windows and more selective consumer behavior shaping the summer landscape.

Consistency Builds Trust—and Protects Your Organization

By Paige McAllister | 9/7/2026

In human resources, we promote consistency in how employees are treated. We do this because the manager who applies the same expectations, standards, and consequences to everyone—on good days and bad—is more likely to lead a strong, durable team instead of perpetually putting out fires. A team that knows where it stands is a team that performs well.