VRMA
    Data-Driven Marketing Part One By: Brandon Sauls | July 25, 2017
    Data-Driven Marketing Part One



    Sponsor round-up

    Streamline becomes newest gold corporate sponsor. Learn more.

    Game of Homes
    Game of Homes

    With the masterpiece that is HBO’s Game of Thrones, based on the books by George RR Martin, about to enter its seventh season, I could not help but think of a similar epic struggle closer to our own world: One of dominance in the vacation rental industry. 

    3 Big Questions with Michelle Williams
    3 Big Questions with Michelle Williams

    Arrival caught up with Michelle Williams, the director of marketing for Atlantic Vacation Homes, to talk about the current sea change taking place, and how to ride out the wave.

    Embracing Virtual Reality Vacation Rentals
    Embracing Virtual Reality Vacation Rentals

    In 2017, virtual reality will continue to transform the vacation rental industry for managers, marketers, owners, and guests. At Vacasa, we’ve explored this firsthand through our partnership with Matterport, which provides virtual tours of nearly all of our 4,600 U.S. homes.

    3 Big Questions: Jeff Robertson
    3 Big Questions: Jeff Robertson

    Can sales and marketing tools truly be a “disrupter” for vacation rental managers? In a word, yes. The bigger question is whether you let these tools be a disrupter for your business or against your business.

    The Smart Home Automation Trifecta
    The Smart Home Automation Trifecta

    You can hardly watch TV, scan the Internet or walk around a retail store these days without seeing smart home technology. Big players are producing and marketing smart home products faster than you can say “automation” — and they’re just getting started.

    Getting Social
    Getting Social

    Knowing what social media will look like in 2017 will help your vacation rental properties connect on a deeper level with customers. To better understand social media trends for 2017, VRMA has put together the following list based on numerous industry blogs and our own insights.