VRMA Arrival

Trash Jenga: What Small Tasks Reveal About Leadership

By Kathleen Fitzpatrick | 4/20/2026

An overflowing office trash can illustrates how leadership culture is shaped through small, but visible behaviors. When leaders and teams ignore obvious problems, apathy quietly becomes normalized, signaling deeper issues with standards, accountability, and connection to purpose. Ultimately, leaders have to look inward and ask whether their actions model the care, ownership, and integrity they expect from others.

The Long Game: Why Relationships Matter More than Quick Wins

By Madeleine Parkin | 4/13/2026

Long-term success comes from ongoing efforts that build your brand as a trusted name. In PR, as in hospitality, trust is your most valuable currency. It’s what gets you in front of the right people, wins contracts and articles, and builds relationships that can make all the difference long term.

A Smarter Approach to Deep Cleaning

By VRMA Staff | 4/13/2026

Deep cleaning has traditionally meant taking a property offline and tackling everything at once. But for many operators, that approach is becoming harder to sustain, especially during peak seasons.

Hiring Smarter, Not Harder Starts Before You Need People

By VRMA Staff | 4/13/2026

In a recent VRMA webinar, “Hiring Smarter, Not Harder: Building High-Performing Seasonal Teams,” Sue Jones, founder and managing partner of HR4VR, and Jonathan Wicks, founder of Good & Well Professional Services, made a clear point: The companies that struggle the most in season are usually reacting to problems they could have planned for months earlier.

Maintaining Owner Trust and Retention in a Slower Market

By Hal Conick | 3/30/2026

When market growth slows, trust becomes a property manager’s greatest asset. By setting clear expectations, communicating transparently, and using data to guide decisions, managers can strengthen long-term owner relationships—and grow their portfolios—through uncertain times.