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    Booking Holdings Sees Next-Gen AI as Advancing the Connected Trip

    Booking Holdings intends to build on its long experience of using artificial intelligence (AI) to make the most of recent advances in the field and apply them to online travel. Generative AI could improve travel searching, reservations, and customer service, said CEO Glenn Fogel during the company's first quarter earnings call Thursday. “Two interesting possibilities are interactive itinerary building and answering travelers questions,” Fogel said. “Some of our brands, like Kayak and OpenTable, are experimenting with generative AI plug-ins, while others are building ways to integrate the technology into their own offerings.”

    Skift (05/04/23) Sean O'Neill

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