Phone Calls Are ‘The Last Mile’ of STR Distribution
By Douglas Kennedy | 8/24/2026
If vacation rental managers would view every phone call as a sales opportunity, they would recognize there is real potential to convert interest into direct revenue. By making phone numbers easy to find and training staff to guide callers toward a reservation, they can reduce distribution costs, boost conversion rates, and capture more revenue during “the last mile” of the booking process.
Read More
Before Your Best People Look Elsewhere: A Mid-Year Compensation Check
By Susan Palé | 8/10/2026
The latest economic numbers show the labor market is tightening, meaning skilled employees are getting harder and more expensive to find. Taking a fresh look at your year-end compensation strategies is one way to help retain your top talent. The Workplace Advisors' 2026 Mid-Year Labor Market Summary has more expert guidance, along with labor market insights and compensation planning strategies.
Read More
More Than Software: Why People Still Choose OwnerRez
By Paul Waldschmidt | 8/10/2026
OwnerRez has grown by focusing on more than technology. Built by vacation rental professionals, the platform combines deep channel integrations and flexible software with a people-first philosophy that prioritizes customer satisfaction and trust. OwnerRez is designed to help property managers streamline operations and build stronger, more sustainable businesses.
Read More
The Importance of Curb Appeal
By Terry Gore | 8/7/2026
Brought to you by VRHP: There is the old saying, “You never get a second chance to make a first impression.” Most opinions are made within three seconds of initial sighting. Upon arrival at a vacation rental property, guests subconsciously judge the care level, advertising accuracy, value, and more. Once made, changing these judgments are difficult, if not impossible. This is why curb appeal is important.
Read More