VRMA Arrival

World Cup Full Recap: $276.7M in Added Revenue, Higher Rates, Supply Kept Occupancy in Check

By Linda Rollins | 8/3/2026

All told, the World Cup was a success for short-term rental owners. Across the 16 host cities, short-term rentals generated $1.33 billion in total revenue during the 39-day tournament, a 26% increase over the previous year. The vast majority of that extra revenue was generated from higher nightly rates—not additional occupancy—as extra supply actually drove down occupancy rates in most markets.

Podcast

Ari Eryorulmaz on Building Smarter, Simpler Operations

7/28/2026

Ari Eryorulmaz didn’t plan on building a career in vacation rentals. After accidentally entering the industry as a college student, he went on to become a property manager, entrepreneur, and founder of Extenteam, a company that now supports tens of thousands of units across the short-term rental industry.

AI Search and Vacation Rentals: What’s Changing and What Isn’t

By Rebecca Lombardo | 7/20/2026

AI search results drive high-intent traffic that converts 31% more often and is worth 4.4 times more revenue than traditional search. But that's because AI models reward specificity and completeness. Whichever property ticks the most boxes, is most likely to succeed. For vacation rental managers, that means the most impactful AI strategy has almost nothing to do with chasing new software hacks and everything to do with mastering content and marketing fundamentals.

What Operators Learned When the Snow Didn’t Come

By Hal Conick | 7/13/2026

Unpredictable weather is a threat for vacation rental operators everywhere. And they need to start thinking about how they can handle imperfect conditions when, not if, they arise. Of the many levers that can be pulled—making cancellation policies more flexible, investing in guest experience teams, buying cancellation insurance products, to name a few—it's imperative that the planning starts before the bad weather hits.

Using Property Reviews to Improve Quality

By Shelia McCracken | 7/10/2026

Brought to you by VRHP: Now more than ever, our businesses are dictated by customer reviews, and those reviews help gauge your brand trustworthiness to the world. In the past, people only took the time to post a review if they had a negative experience, if for no other reason than to bash the business. In today’s world, consumers rely on both negative and positive reviews in almost everything they do, including renting specific properties at specific locations. In fact, research shows that nine out of 10 customers read online reviews before making a purchase.