VRMA Arrival

Critical Conversations: The F.R.I.E.N.D. Framework

By Nicholas Ritchie, PHR | 7/6/2026

Critical conversations don’t have to be dreaded. With the right framework, they become one of the most effective tools you have for building better relationships, resolving conflict, and creating workplaces where people can openly talk to each other. Applied consistently, F.R.I.E.N.D. doesn’t just make hard conversations easier. It makes teams stronger.

Podcast

Rebuilding with Purpose After the Lahaina Fires

6/29/2026

Angie Leone, owner and CEO of Coconut Condos in Maui, joins the VRMA Arrival podcast to share how her business, family, and community were affected by the Lahaina wildfires back in 2023. She reflects on building Coconut Condos with flexibility and purpose, leading through crisis, the routines that helped her move forward, and the importance of building trust, culture, and community before they are needed most.

You’re Not Managing Properties Anymore—You’re Running a Business

By Shahar Goldboim | 6/22/2026

Vacation rental operators have evolved into complex business managers, but the property management software supporting them hasn’t kept pace. Most tools are designed to handle individual tasks, but the real challenge is coordinating interdependent workflows across several different departments. Disconnected systems create time-consuming manual work that only grows with scale. This makes coordination, not workload, a bottleneck. Finding systems that can integrate workflows, automate decisions, and minimize human coordination is the key to enabling businesses to scale efficiently.

The Revenue Lever Most STR Operators Don’t Know They’re Ignoring

By Jasper Ribbers | 6/15/2026

Market pacing is one of the biggest clues vacation rental operators have when it comes getting their pricing just right. Paying attention to pacing requires some forward-thinking, but it also means knowing how a unit is doing compared to the market, and being better situated to make small, intentional adjustments that can really prop up the bottom line in the end.

Stop Using AI. Start Hiring It.

By D. Brooke Pfautz | 6/8/2026

The problem with AI likely isn't a problem at all. The problem is that many vacation rental managers just don't know how to use it. Because AI is only as useful as the tools it is given, there needs to be thoughtful strategy around its onboarding, just like with a human worker. Over time, AI can learn your business's needs, and if given the right information, it can grow into a valuable employee that makes the job easier.