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    Expedia Group’s New Loyalty Program Will Have Fans and Critics

    VRMA Administrator

    Expedia Group, which is combining its Expedia and Hotels.com rewards programs and extending it to Vrbo, hopes its upcoming One Key program will be used by short-term rental users. One Key is officially slated to launch “in mid-2023,” as part of Expedia's push to simplify the company’s operations and to eliminate the complexity of several of its own loyalty plans competing against one another. Users will be able to pile up OneKeyCash and use it on eligible bookings through Expedia, Hotels.com, and Vrbo.

    Skift (04/15/23) Dennis Schaal

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    Released: April 18, 2023 03:45 PM | Updated: April 18, 2023 03:53 PM
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