VRMA Arrival

Pets in Vacation Rentals: A Growing Opportunity for Operators

By Victoria Cowart | 11/10/2025

Today, well over half of US households—between 66% and 75%—own a pet. That translates to more than 66%, or 86.9 million pet-owning households. Among those, we have more than 65.1 million households with one or more dogs and 46.5 million households with one or more cats.

When Crisis Hits, Double Down on Your Brand

By Madeleine Parkin | 11/3/2025

With markets trembling from tariffs, guests having second thoughts about traveling, and the high cost of, well, everything, it can be tempting to pause investment and wait out the storm. However, plugging in when others dial back can be just the differentiator your brand needs to thrive during challenging times.

Preparing for the Next Disaster

By Shaun McCorry | 10/27/2025

What COVID-19 taught us about the adaptability of the short-term rental industry.

PR Isn’t Just About Your Brand—It’s About Advocacy

By Madeleine Parkin | 10/20/2025

It’s more important than ever that the short-term rental industry take control of the narrative and tell the true story of our industry. Telling our true story is also a key part of advocacy.

The Rise of the Solo Traveler: New Opportunities for Vacation Rentals

By Hal Conick | 10/13/2025

Solo travel is booming, and vacation rental managers are positioned to meet the needs of this growing guest segment. From safety features to local flair and flexible stays, learn how to appeal to travelers going it alone.