Standards Are the Competitive Advantage Vacation Rental Managers Are Missing
By Ashley Ching | 5/4/2026
Hotels and airlines rely on established standards to signal reliability, but vacation rentals face a credibility gap rooted in inconsistent quality. Adopting tiered quality frameworks that span service staffing levels and essential comforts offers a clear path forward. By standardizing critical elements like linens and operations, property managers can deliver predictable experiences, strengthen trust, improve efficiency, and elevate the entire industry toward professional maturity.
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Podcast
Trash Jenga: What Small Tasks Reveal About Leadership
By Kathleen Fitzpatrick | 4/20/2026
An overflowing office trash can illustrates how leadership culture is shaped through small, but visible behaviors. When leaders and teams ignore obvious problems, apathy quietly becomes normalized, signaling deeper issues with standards, accountability, and connection to purpose. Ultimately, leaders have to look inward and ask whether their actions model the care, ownership, and integrity they expect from others.
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The Long Game: Why Relationships Matter More than Quick Wins
By Madeleine Parkin | 4/13/2026
Long-term success comes from ongoing efforts that build your brand as a trusted name. In PR, as in hospitality, trust is your most valuable currency. It’s what gets you in front of the right people, wins contracts and articles, and builds relationships that can make all the difference long term.
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A Smarter Approach to Deep Cleaning
By VRMA Staff | 4/13/2026
Deep cleaning has traditionally meant taking a property offline and tackling everything at once. But for many operators, that approach is becoming harder to sustain, especially during peak seasons.
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