VRMA Arrival

By Douglas Kennedy | 2/9/2026

Although it seems more popular than ever, the word “vibe” has been part of contemporary vernacular for as long as I can remember. It’s a word I’ve often used in my vacation rental industry seminars, training articles, and presentations. Recently, while doing research for a groundbreaking new hospitality training course, I decided to dig deeper into this concept and was surprised to learn there was actual science behind the concept of hospitality vibes.

The Hidden Sustainability Challenge in STRs: How Leak Detection Tech Is Tackling Water Waste

By Molly Reardon | 2/2/2026

When people talk about sustainability in short-term rentals, the conversation usually centers on carbon emissions or energy use. But another challenge is quietly soaking up resources and profits: water waste.

Podcast

Marketing Through Storytelling with Lance and Elaine Stitcher

1/26/2026

In this episode of the VRMA Arrival podcast, Lance and Elaine Stitcher of Seaside Vacation & Sales share the story behind their 2025 VRMA Excellence Awards win for Best Marketing Campaign, and why the campaign was never really about Seaside at all.

Franchise Thinking in Vacation Rentals: Why Growth Is Not One-Size-Fits-All

By Alexander Lyakhotskiy | 1/19/2026

Franchise models have been essential to the success of small and medium businesses in other sectors for decades, from restaurants and stores to tree cutting and cleaning services, and now they’re growing in success in vacation rentals, too.

The Stories Behind Excellence

1/11/2026

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. Here we highlight each of 2025’s 10 award recipients.