VRMA Arrival

Using Property Reviews to Improve Quality

By Shelia McCracken | 7/10/2026

Brought to you by VRHP: Now more than ever, our businesses are dictated by customer reviews, and those reviews help gauge your brand trustworthiness to the world. In the past, people only took the time to post a review if they had a negative experience, if for no other reason than to bash the business. In today’s world, consumers rely on both negative and positive reviews in almost everything they do, including renting specific properties at specific locations. In fact, research shows that nine out of 10 customers read online reviews before making a purchase.

Top 5 Guest Complaints About Housekeeping

By Dave Roberts | 7/10/2026

Brought to you by VRHP: For many vacation rental managers, the halfway point in the season starts generating several recurring themes of guest housekeeping complaints. In a survey of VRHP members, a top five list of those complaints was compiled. As you might suspect, the lines get blurred between housekeeping, property condition, and outside uncontrollable forces. While we tend to focus on the immediate concern and take corrective action, it is also important to determine if there are some preventable actions that can reduce the opportunities for reoccurrence with a future guest.

Hospitality Starts with Your Team

7/10/2026

Brought to you by VRHP: Peak season has a way of exposing every weakness in an operation. A maintenance issue delays a check-in, housekeepers are racing against the clock, guest messages pile up faster than they’re answered, and managers spend the day putting out fires, only to realize they’ve skipped lunch and haven’t spoken to their teams beyond assigning the next task. Stress is inevitable in vacation rentals. Burnout doesn’t have to be.

Purpose-Built Short-Term Rentals: How Property Managers Can Drive More Revenue for Their Owners

By Mark Lumpkin | 7/6/2026

The short-term vacation rental landscape is more competitive than ever, and the properties that succeed today are intentionally designed around three things: the market, the asset, and the guest. As a property manager, you have the knowledge and incentive needed to guide owners to make better decisions about the types of amenities to offer and the types of guests they want to attract.

Critical Conversations: The F.R.I.E.N.D. Framework

By Nicholas Ritchie, PHR | 7/6/2026

Critical conversations don’t have to be dreaded. With the right framework, they become one of the most effective tools you have for building better relationships, resolving conflict, and creating workplaces where people can openly talk to each other. Applied consistently, F.R.I.E.N.D. doesn’t just make hard conversations easier. It makes teams stronger.