These past few months have afforded me the opportunity to meet with many VRMA members and nonmember industry stakeholders alike at VRMA’s regional conferences. In all these conversations, one thing has stood out to be clear: Vacation rental management is a fascinating industry.
The skills you each possess to excel in this field and exemplify professional vacation rental management are incredibly impressive and the level of professionalism you bring to the ever-expanding and changing hospitality marketplace is what makes our members stand out in the world of short-term rentals.
That’s the value you provide. That’s the story that needs to be told. And that’s where VRMA comes in. This is your association and we’re here to tell your story and give you the tools you need to be even more successful, day in and day out—starting with this publication.
This redesigned publication, formerly known as Review and now called VRMA Arrival, is a means of more effectively engaging with you to share those stories, provide you with new tools and alert you to the industry trends affecting your businesses. VRMA Arrival is more than a new name. The dynamic design and layout are a more modern take on the association publication, a reflection of the changing trends in the market and the need for the vacation rental management industry to be at the forefront of these changes. We hope you like it; let us know what you think.
We’ll be telling your colleagues’ stories of success and challenges faced in the industry for the sake of generating ideas and an ongoing dialogue among our members. We want to know: How can we all do things better?
Also, collectively as an industry, how can we work together to advance the profession? As you know, there is new legislation popping up at the local and state level every day. In this issue Greg Holcomb shares a primer on advocacy, including how to get engaged and what you can do to help us tell our story. This primer, combined with some of the tools available in our government relations toolkit, is a step in the right direction to ensure the preservation of this valuable industry nationwide and to help prevent legislation from limiting our ability to effectively do our jobs.
There is much more to come; we have some exciting tools and programs we’ll be announcing and rolling out at the upcoming National Conference in Chandler, Arizona, this October 16−19. I hope you’ll be there to participate in the one-of-a-kind networking and educational opportunities with your colleagues from around the country. With your feedback and input, the board’s strategic guidance and VRMA staff working daily to advance the association, the sky is the limit on what we can accomplish.
Let’s work together to tell our story.