VRMA Arrival

Podcast

Ari Eryorulmaz on Building Smarter, Simpler Operations

7/28/2026

Ari Eryorulmaz didn’t plan on building a career in vacation rentals. After accidentally entering the industry as a college student, he went on to become a property manager, entrepreneur, and founder of Extenteam, a company that now supports tens of thousands of units across the short-term rental industry.

AI Search and Vacation Rentals: What’s Changing and What Isn’t

By Rebecca Lombardo | 7/20/2026

AI search results drive high-intent traffic that converts 31% more often and is worth 4.4 times more revenue than traditional search. But that's because AI models reward specificity and completeness. Whichever property ticks the most boxes, is most likely to succeed. For vacation rental managers, that means the most impactful AI strategy has almost nothing to do with chasing new software hacks and everything to do with mastering content and marketing fundamentals.

What Operators Learned When the Snow Didn’t Come

By Hal Conick | 7/13/2026

Unpredictable weather is a threat for vacation rental operators everywhere. And they need to start thinking about how they can handle imperfect conditions when, not if, they arise. Of the many levers that can be pulled—making cancellation policies more flexible, investing in guest experience teams, buying cancellation insurance products, to name a few—it's imperative that the planning starts before the bad weather hits.

Using Property Reviews to Improve Quality

By Shelia McCracken | 7/10/2026

Brought to you by VRHP: Now more than ever, our businesses are dictated by customer reviews, and those reviews help gauge your brand trustworthiness to the world. In the past, people only took the time to post a review if they had a negative experience, if for no other reason than to bash the business. In today’s world, consumers rely on both negative and positive reviews in almost everything they do, including renting specific properties at specific locations. In fact, research shows that nine out of 10 customers read online reviews before making a purchase.

Top 5 Guest Complaints About Housekeeping

By Dave Roberts | 7/10/2026

Brought to you by VRHP: For many vacation rental managers, the halfway point in the season starts generating several recurring themes of guest housekeeping complaints. In a survey of VRHP members, a top five list of those complaints was compiled. As you might suspect, the lines get blurred between housekeeping, property condition, and outside uncontrollable forces. While we tend to focus on the immediate concern and take corrective action, it is also important to determine if there are some preventable actions that can reduce the opportunities for reoccurrence with a future guest.