VRMA Administrator
Vrbo released the first of three new ads last week focusing on customer service guarantees instead of the homes themselves. The new campaign highlights how Vrbo looks after customers, where others fall short, through upfront pricing, 24/7 customer support, and booking protection. “We’ve always prioritized our guests, but now we’re putting them front and center in our advertising,” said Hector Muelas, senior vice president, global creative at Expedia Group. “As a pioneer in the industry, we’ve been taking care of families for a long time, and we think this long-standing commitment lends itself to this type of creative storytelling.”
Skift (04/28/23) Samantha Shankman
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