VRMA Arrival

Workforce Planning That Holds Up Year-Round

By An Interview with Sue Jones | 5/11/2026

Workforce planning should look the same, and a little different, for everyone in the vacation rental industry, says Sue Jones, founder and managing partner of HR4VR. To start, businesses should take stock of their unique roles, responsibilities, and seasonal and compliance needs before they can effectively determine the best way to fulfill them. That makes it easier to find the right mix of employees who will uphold company culture and rise to meet any challenges thrown at them.

Standards Are the Competitive Advantage Vacation Rental Managers Are Missing

By Ashley Ching | 5/4/2026

Hotels and airlines rely on established standards to signal reliability, but vacation rentals face a credibility gap rooted in inconsistent quality. Adopting tiered quality frameworks that span service staffing levels and essential comforts offers a clear path forward. By standardizing critical elements like linens and operations, property managers can deliver predictable experiences, strengthen trust, improve efficiency, and elevate the entire industry toward professional maturity.

Podcast

Marketing Is Not a Gamble: Rethinking How STR Operators Drive Demand

4/27/2026

In this episode of the VRMA Arrival podcast, Amber Knight, general manager at BookingsCloud, joins the show to unpack why marketing still feels intimidating for many short-term rental operators and why relying on pricing alone often falls short in today’s oversupplied markets.

Trash Jenga: What Small Tasks Reveal About Leadership

By Kathleen Fitzpatrick | 4/20/2026

An overflowing office trash can illustrates how leadership culture is shaped through small, but visible behaviors. When leaders and teams ignore obvious problems, apathy quietly becomes normalized, signaling deeper issues with standards, accountability, and connection to purpose. Ultimately, leaders have to look inward and ask whether their actions model the care, ownership, and integrity they expect from others.

The Long Game: Why Relationships Matter More than Quick Wins

By Madeleine Parkin | 4/13/2026

Long-term success comes from ongoing efforts that build your brand as a trusted name. In PR, as in hospitality, trust is your most valuable currency. It’s what gets you in front of the right people, wins contracts and articles, and builds relationships that can make all the difference long term.