VRMA Arrival

By Pierre-Camille Hamana | 6/2/2025

The vacation rental industry is currently in a state of rediscovery. For years, the sector has been defined by the sprint toward automation, refining every touch point to create the most frictionless stays possible. And it worked. Nearly every stage of the guest journey now runs with automated precision — queries are answered in seconds with AI-driven personalization, pricing, and availability adjust in real time based on demand, and upsells are seamlessly surfaced at just the right moment to maximize guest convenience and host revenue.

Podcast

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How AI Is Actually Helping Property Managers Right Now

5/27/2025

In this episode of the VRMA Arrival podcast, David Stephens, lead data scientist at TravelNet Solutions, cuts through the AI hype to share what short-term rental operators really need to know. From guest messaging and marketing to revenue management and sentiment analysis, Stephens explains where AI adds true value and where it still needs a human touch. He also offers key questions to ask before adopting any AI tool and compares cutting-edge “thinking” models to today’s more common AI applications.

2024 Rising Star Award: Melanie Brown

5/19/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the Rising Star Award: Melanie Brown.

Podcast

Inside VRMA’s New Government Affairs Council

5/13/2025

In this episode of the VRMA Arrival podcast, VRMA Board Chair Jodi Refosco sits down with Tiffany Edwards of Weatherby Consulting to discuss the formation of VRMA’s new Governmental Affairs Council and what it means for the vacation rental industry. They explore why the council was created, how it consolidates previous advocacy committees, and what major regulatory challenges it aims to address, including housing affordability, tourism taxes, and commercial classification. Edwards also offers a behind-the-scenes look at the council’s structure, funding strategy, and how VRMA members can get involved, donate, and shape the industry’s future.

Fluff Makes the Difference: How Hospitality Creates Lasting Memories

By Douglas Kennedy | 5/12/2025

There is one timelessly proven way to outperform your comp-set, and that is to “out-people” them! And what can your people provide for your guests that means more than anything else? Fluff! Truly, it is the fluff that creates happy memories for all humanity.