VRMA Arrival

By Hal Conick | 2/4/2025

Mastering budgeting, leveraging data, and seeking expert advice have enabled vacation rental businesses to achieve sustained growth and long-term success in a rapidly expanding market.

Why Your Airbnb Listing Isn’t Working — And How to Fix It

1/27/2025

On the latest episode of the VRMA Arrival podcast, Bart-Jan Leyts, the 25-year-old founder of Otamiser, shared his insights into optimizing OTA rankings for short-term rentals (STRs) and hotels.

How AI Is Set to Transform the Way We Interact with Guests

By Pierre-Camille Hamana | 1/21/2025

In an industry as guest-centric as short-term rentals (STRs), communication is the key to shaping positive guest experiences. Yet it has always been one of the industry’s biggest pain points. The necessity of addressing every guest inquiry almost immediately before, during, and after a stay has historically been a huge burden on hosts.

It only makes sense, then, that once the STR industry began adopting artificial intelligence, enhancing guest interactions was a top priority.

2024 Best Marketing Campaign Award: Moose Management Vacation Rentals

1/21/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, starting today with the Best Marketing Campaign Award (Vacation Rental Manager): Moose Management Vacation Rentals.

Reservation Reconfirmation Calls Present Opportunities to Build the Brand and Cross-Sell

By Douglas Kennedy | 1/14/2025

As online bookings increase, the number of reservation inquiry calls decreases over time. Yet when you spend time in the reservations office, the calls continue to ring. Why? Many of those who book online still call directly to reconfirm their booking, especially if they originally booked at a third-party online travel agency (OTA) website and have managed to track down your company’s phone number. Inbound reconfirmation calls happen a lot more when guests are celebrating special occasions or booking larger homes (and thus travel with large parties), and/or when guests travel long distances to get to their destination. However, they also happen surprisingly often everywhere.